Making the revenue model a differentiating factor in the offering
Who pays? A key question for reinventing the innovation business model

The analysis consists in considering the revenue model as an integral part of the offer, and therefore as one of its value attributes, in order to optimize customer perception and create differentiation.

Indeed, in a given market, one or more players deliver different offers that result in a balanced relationship between perceived value and the costs of producing and distributing said value. Changing the revenue model therefore impacts the perception of the offer in the majority of cases.