3. Managing digital distribution
Faced with the profusion of digital content distribution media, it's important for publishers to define which channels their content should be used on, and how it should be structured to be consulted as widely as possible. Most platforms that (re)distribute digital content today make use of API platforms, also known as Web services.
An Application Programming Interface (API) is a standardized set of classes, methods or functions that serves as the front end through which software offers services to other software. It is offered by a software library or Web service, usually accompanied by a description that specifies how consumer programs can use the functionality of the provider program.
Source : Wikipedia
Some examples of API guidelines...
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Managing digital distribution