2. Contents of a business plan
What's in a business plan? In the absence of standardization, and given the great heterogeneity of existing business plans, we'll start by presenting a few examples of business plan structures (§ 2.1 ), then go on to detail the two main components of the business plan (the strategy section having already been discussed above): marketing analysis (§ 2.2 ...
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Contents of a business plan
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