Negotiation and negotiation techniques
Internationalization of the company
Article REF: AG2236 V1
Negotiation and negotiation techniques
Internationalization of the company

Author : Anne DEYSINE

Publication date: July 10, 2010 | Lire en français

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2. Negotiation and negotiation techniques

Nowadays, negotiation is omnipresent, in interpersonal as well as professional relationships, both internally and internationally. But negotiation is also, in fact, just the final stage of communication, the one that leads to agreement.

Negotiation can be defined as a communication situation in which two parties agree their points of view in order to reach an agreement on a given problem.

  • According to Deloffre , negotiation means bringing representations closer together. According...

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