3. Translating ethical values into everyday life

"We stop living the day we stop talking about the things that really matter. Martin Luther King."

Whatever the business of an organization, it is through the prism of categories designating functions, activities or relationships between individuals – Management, Communication or Project Management – that its functioning is envisaged. These categories share the same destiny: they are embodied in the Word – written and oral realization of the language function specific to human beings.