3. Innovations and consideration of societal issues
Among the major trends emerging, we propose three overlapping and complementary interpretations of the future, in order to provide key insights into the evolution of corporate innovation strategy.
3.1 Towards open and global innovation
The first part of the generic definition of innovation expresses the fact that it involves creating an offering that goes beyond what currently exists on the market, which could be supplemented by scientific knowledge upstream of the offering of products, services, or processes that enable "the best available knowledge" to be integrated into the innovation project. This is an essential element. In theory, any company that falls significantly behind the best state of knowledge would find itself in a position of decline due...
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Innovations and consideration of societal issues
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