5. Conclusion

We're living in exciting times of great technological and societal upheaval. Some thinkers are already comparing this era to that of the Renaissance for its creativity and the continuous emergence of innovative concepts and ideas implemented by startups that can turn into behemoths in an extraordinarily short space of time (Google, Amazon, Facebook).

After the Internet technologies that transformed the way we live and work, and before the massive spread of artificial intelligence, virtual technologies are now accelerating the global phenomenon of digital transition.

Digital representations are at the heart of all business activities. Today, virtual technologies are accessible and intelligible to all, and to all companies. With this in mind, this article looks at how these new technologies can be used to strengthen and accelerate innovation...