Glossary
Connected prints and connected packaging - Technologies, uses, good practice

Mobile app

A mobile application is a program that can be downloaded free of charge or for a fee, and run on the operating system of a smartphone or tablet.

It is adapted to the different technical environments of smartphones and their ergonomic constraints and possibilities (touch screens in particular).

It generally enables more comfortable and efficient access to sites or services that are otherwise available in mobile or web versions.

Marketing definitions, http://www.definitions-marketing.com (author: B. Bathelot).

Beacon

A Beacon is a small, low-powered object or beacon that emits short, repetitive messages, broadcast via Bluetooth within...