2. Designing the questionnaire
The layout and size of the questionnaire are important, probably just as much as the relevance of the questions. Perhaps, as some believe, there is a correlation between questionnaire presentation and the survey return rate.
2.1 Structuring the questionnaire
It's a good idea to start your questionnaire (Tool
1
) with an introductory sentence explaining what's at stake and encouraging people to respond.
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Designing the questionnaire
Determining evaluation scales
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