2. What are the characteristics of the products and/or services offered in this sector?
The answer to this "marketing" question is based on feedback from customers, whether "end customers" or "intermediate customers" (see the Fundamentals of innovation management fact sheet
[FIC 1281]
and Innovation strategy: the HLFD (high-level functional definition)
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What are the characteristics of the products and/or services offered in this sector?
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Les fondamentaux du management de l'innovation
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