What is the impact on your company's current products/services and processes?
Identify endogenous factors in the innovation process

1. Based on the results of the previous steps, we can determine how current products/services need to evolve if the company is to remain competitive.

In practice, this is a short-term evolution, not a questioning of existing technologies, designed to keep products/services on the market: see The fundamentals of innovation management [FIC 1281] , Figures 5 and 6 ("saturation" level of the Levitt curve) and Figure 8 – Taxonomy of Innovation.

2. In most cases, these changes are accompanied...