3. Identify the different types of information coding
When coding information, it is necessary to focus first on the content of the message. To achieve this, we need to :
Next, it's the form that needs attention, in particular :
get to the point;
choose positive formulations ;
limit redundancy ;
be punchy, using the well-known advertising acronym "AIDA" (attract Attention, arouse Interest, provoke Desire, incite Action).
The formalization of this coding constitutes written communication. The different types are as follows.
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Identify the different types of information coding