Identify the different types of information coding
Produce project presentation materials and present them orally

When coding information, it is necessary to focus first on the content of the message. To achieve this, we need to :

• define the objective ;

• make a plan, a synthesis and a development ;

• choose your arguments ;

• adapt vocabulary ;

• cite facts.

Next, it's the form that needs attention, in particular :

• get to the point;

• choose positive formulations ;

• limit redundancy ;

• be punchy, using the well-known advertising acronym "AIDA" (attract Attention, arouse Interest, provoke Desire, incite Action).

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