5. Mistakes to avoid
Let's imagine that company X has won a contract to manufacture wooden planks for company Y, which will then ensure the final manufacture of tables. The fact that company X considers that the coating on the board is not optimal for its future use (product vision) may be a subject for discussion with company Y, but should not distract company X from its sole objective (project vision), which is to supply the boards in accordance with company Y's specifications, as part of the "Delivery of superior wood boards" project.
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Mistakes to avoid