2. Description of the eco-innovation approach based on a coherent set of MSE
The first section defined a set of seven mechanisms for stimulating eco-ideation, while emphasizing the need to propose mechanisms at a "meso" level. We will now discuss the operational approach of the stimulation mechanisms, the generic structure of the mechanisms, and a detailed presentation of each mechanism.
The proposed eco-innovation approach is based on a set of seven MSEs and is structured around several generic stages designed to provide effective support to the designer (Figure 2). At the end of the process, one or more eco-innovative concepts are generated, resulting from the use of several MSEs. Each concept is the result of a process of idea maturation...
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Description of the eco-innovation approach based on a coherent set of MSE