Develop a prioritized action plan
How can an organization use its strengths to attack new markets?

You'll now need to prioritize your action plan. To do this, you'll need to :

• estimate the market potential of your application ideas ;

• estimate the time needed to use your technology in this new market.

But the potential markets you've imagined are probably unknown to your organization. There are several approaches to consider:

• use in-house resources, but this may take time without the assurance of generating future interest;

• use specialized companies who know their target markets, which has the advantage of moving fast; moreover, in some markets, very interesting publications exist and are in the public domain.

Once you've prioritized this list according to your capabilities, you can take action and possibly launch an intrapreneurial initiative to explore this business...