Build a clear, differentiating value proposition

Do you have an innovation, but are having trouble getting your message across? This fact sheet will help you formulate a clear value proposition, in line with your targets' expectations.

It offers a simple method and tools for creating a customer-centric message.

Thanks to this sheet, you will be able to :

• identify your customers' real problems;

• highlight your differentiating benefit;

• Clarify your promise with convincing wording;

• use tools such as the value proposition canvas or the PBS method (problem – benefit – solution).