Why a considered approach?
Double look, double talk: how do you communicate?

To communicate is to reassure, to bring good news. Hence the rule: "I'll communicate when I can reassure". The model to follow in the vast majority of cases is quite different! First and foremost, through communication whose information content will inevitably be weak at the outset, you need to take three major political actions.

• A demonstration of seriousness: the people in charge are at the helm, and they haven't deserted. They have taken action, they are following procedures that are not simply improvisation.

• Recognizing the problem: recognizing a crisis enables us to identify a situation and take charge of it.

• Recognition of interlocutors: this is essential. We're not asking for a miracle from the decision-maker, but we do expect him to respect the people and groups involved....