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AUTHORS
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Pierre MONGIN
: Mind mapping speaker, consultant and author
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Laurent DELHALLE
: Lecturer at Sciences Po Lyon and École de Guerre Économique
INTRODUCTION
You can have solved the crisis by containing its causes and still be in the spotlight. You can be "innocent" and even uninvolved in triggering a crisis and still be considered responsible. What can you do about it?
A "double" discourse is necessary:
We'll look at how to choose between three communication strategies: minimal communication, controlled discretion and transparency, with their respective advantages and disadvantages. We'll then take a closer look at the five possible responses.
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Double look, double talk: how do you communicate?