3. Study latent needs for products and processes
Identifying future needs around existing products and processes leads to innovative solutions. How can you identify these latent needs?
3.1 Explore the levers of change for existing products and processes in their environment through individual constructions
Participants' accounts of their constructions provide answers to the following questions:
Why does the product exist and who uses it?
What does the product do?
What could make the need evolve?
What could make the need disappear? Is the need sustainable?
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Study latent needs for products and processes
What needs for what environment?
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