Frequently asked questions
Bringing latent needs to light: the LEGO® SERIOUS PLAY® method and storytelling

Why use a visual construction set to express latent needs?

Simply verbalizing needs is not enough to validate them. The LSP method and its bricks make it possible to visually measure customer satisfaction, and to verify that the satisfaction level has been reached.

Why this LSP business game rather than a computerized "serious game", or a more traditional brainstorming-type creativity method?

With the LEGO® SERIOUS PLAY® methodology, all participants are present in the same place, motivated and committed to innovate collectively, thanks to 3D constructions with their hands, modifiable in real time, which they share in metaphorical narratives. Through our gestures, we unconsciously enhance our intellectual capacities.

What types of imagination does this methodology rely on?

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