Launch your LEGO® SERIOUS PLAY® workshop
Bringing latent needs to light: the LEGO® SERIOUS PLAY® method and storytelling

As a preamble, what we call a "product" can be an object, a service or a process.

Storytelling-based needs analysis is a prerequisite for functional analysis. In fact, a traditional needs analysis method, such as functional analysis, may not be sufficient to reveal malfunctions or latent needs. As needs continue to evolve over time, the product and supply chain elements involved adapt to meet these new requirements: the product must evolve to satisfy the customer...

• Where and how can needs evolve?

• What could make the existing need disappear?

• What do we need to do to satisfy them?