Implement Europe-wide multi-channel customer relationship management - Implement at European level a multichannel customer relationship management

Overview

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AUTHOR

Denis MEINGAN : Associate Director - Knowledge Consult, Saint-Mandé, France

INTRODUCTION

Key points

Domain: Innovation/Organizational innovation – Change management

Company concerned: American group with international operations

Technologies/methods involved: Process modeling, project management and change management

Sector: Office products

Key words: Project portfolio, project management, change management, information systems

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Implement Europe-wide multi-channel customer relationship management - Implement at European level a multichannel customer relationship management

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