Changing consumer habits through design : What strategies are needed to change behavior?

What strategies are needed to change behavior?
Changing consumer habits through design

Author : Flore VALLET

Review date: July 11, 2017 | Lire en français

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2. What strategies are needed to change behavior?

You have several strategies at your disposal to try and positively influence unsustainable user behavior. There are many possible levels of intervention. They range from a simple information device that the user is free to use or not, to an incentive system, and finally to a totally "intelligent" system that induces responsible use with complete transparency (cf. Figure 1).

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What strategies are needed to change behavior?