Mistakes to avoid
Communicating with the press to make a difference

It's a mistake to think that the crisis will pass naturally and that someone else will take over. Leadership has to be earned. Lack of preparation is another, as is not having a crisis communications plan and neglecting to train spokespeople and teams.

You need to provide up-to-date information as quickly as possible. This information must not be contradictory, or appear as uncoordinated messages. Similarly, lack of coordination between teams...