Generate and test conceptual innovation scenarios : Clarify the environment and the market

Clarify the environment and the market
Generate and test conceptual innovation scenarios

Author : Jean SEMO

Publication date: May 10, 2014 | Lire en français

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1. Clarify the environment and the market

Please note

To begin with, what we call a product can be an object, a service or a process.

Start by defining the objectives and launching the LSP workshop with everyone involved. Refer to the LEGO® SERIOUS PLAY® Workshop: increasing the capacity for creative collaboration worksheet [FIC 0235] to apply the workshop steps.

Targeting the areas of exploration for innovative scenarios requires a clear understanding of the scope of the objective. Global, shared visualization...

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Clarify the environment and the market