Frequently asked questions
Generate and test conceptual innovation scenarios

Can you build an idea with the LEGO® SERIOUS PLAY® methodology?

Any Lego brick, or assembly of bricks, can represent any idea, value or non-material element, through the use of metaphors, visualized in 3D! The LSP methodology makes it easier to communicate and understand new, innovative solutions.

What types of imagination does this methodology rely on?

There are three of them:

• descriptive imagination is based on tangible realities and the potential for realizing the project;

• creative imagination opens up new possibilities through the (re)combination of concepts in construction;

• the critical imagination deconstructs or criticizes in order to come up with a new solution.

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