1. Minimizing the impact of a crisis
A crisis usually has several impacts: a drop in customer confidence, financial losses, a deterioration in reputation, a drop in employee morale, regulatory and legal problems, disruption of business operations, a deterioration in relations with business partners, a loss of part of the growth potential.
1.1 How can we minimize these impacts?
The first step is to acknowledge the existence of the crisis and assume responsibility for it in the eyes of public opinion and stakeholders. Secondly, once the likely consequences of the crisis have been identified, put in place a plan to respond quickly and effectively to the crisis, with the necessary resources.
To avoid losing the trust of stakeholders, a communication plan must be put in place...
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Minimizing the impact of a crisis
Mobilizing and identifying stakeholders
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When it comes to crisis communication, the trap is sometimes to over-communicate, thereby creating a climate of anxiety. To get messages across successfully, you need to strike a balance between the multiple channels of dissemination, the appropriate frequency and the type of...
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