3. Characterize the Persona's practice for the subject in question by describing its profile and behavior.
By grouping them by usage and behavioral profile, you can create Persona, the fictitious actors of your innovative offers. This will enable you to compare your ideas and innovative proposals with their profiles, and adjust them accordingly.
Each profile embodies practices that can be far-reaching, even caricatural. They show where the limits of use and acceptance of the innovative offer lie.
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
Characterize the Persona's practice for the subject in question by describing its profile and behavior.
Write descriptive scripts of the innovative offer in relation to the various Persona created.
Bibliography
Also in our database
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
Article included in this offer
"Management and innovation engineering"
(
436 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
