Scenario-building for innovative experience players : List all potential uses of the innovative offering

List all potential uses of the innovative offering
Scenario-building for innovative experience players

Author : Stéphane GAUTHIER

Publication date: August 10, 2011 | Lire en français

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1. List all potential uses of the innovative offering

You have creative "material", and you're in charge of making the potential of this material visible for your company (innovative product or service concept). The logic of design by use requires that you visualize the innovative proposal before you visualize the means to implement it. This ensures that the proposal made to your customer is meaningful and relevant.

Please note

The "Persona" technique makes it possible to project usage onto customer targets that can be highly varied or even complex. All users of the offering must be taken into account (cf. Observe and model micro-sequences of behavior

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List all potential uses of the innovative offering