4. Write descriptive scripts of the innovative offer in relation to the various Persona created.
The aim is to transform the creative material into an innovative concept, taking into account the following recommendations:
Don't describe a product, describe an experience.
Focus not on the use of the product, but on the whole experience: before, during and after.
Cross-reference the major usage logics derived from your creativity sessions with the practices of the different Persona you've created.
4.1 How do you write an innovative experience script?
The script will enable you to formalize the concept of an innovative offer, without having to develop the product that supports it. It's the first step in building the new experience....
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Write descriptive scripts of the innovative offer in relation to the various Persona created.
Visualize sequences using experience storyboards: before/during/after
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