Company values and businesses
The contribution of value reasoning to different areas of management

While the definition of products and services is often foreign to them, highlighting their necessity for customers, defining their price, better distribution channels and means of promotion are the pillars of strategic marketing.

Operational marketing often requires considerable resources, which are difficult to manage ("Half my advertising expenditure is wasted, the problem is that I don't know which half!" Lord Leverhulme, 1851-1925,...