4. Our advice
4.1 Build both defensive and offensive scenarios
The scenario method is a powerful tool for anticipating possible negative developments in an industrial production chain.
By identifying key factors and uncertainties, you can build a variety of scenarios, both pessimistic and optimistic! You can even use them to develop your organization's conquest strategy, using Porter's matrix.
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Our advice
Mistakes to avoid
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The scenario method (type "The scenario method: a strategic planning tool" in the search tool) is a planning tool that enables us to design long-term objectives while the future remains undecided and uncertain.
There are three main categories of scenario: predictive, exploratory and normative....
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