Discovering the three fears
Why talk about crisis communication?

• The fear of individuals who have to step outside their usual frame of reference if they want to tackle problems.

• The fear of organizations needing to reconsider their tools, procedures and, above all, their culture.

• Fear of complexity itself: a major failure whose effects are felt far beyond its primary zone of influence, drift when a major event occurs in an already vulnerable environment, chaos when the drift dynamic occurs in an already degraded environment.

This can happen :

• on a technical level, with the threat of widespread network breakdown (cf. Microsoft worldwide blackout on July 17, 2024: airports at a standstill, hospitals, etc.);

• on a social level, through the degradation...