2. The Demand Driven Adaptive Enterprise model

2.1 Companies facing a new normal

Today, companies are faced with more diverse, dynamic, interconnected and less predictable environments. Supply chain structures, products, signals and interactions have become increasingly complex. These market conditions are often described by the acronym "VUCA": volatile, uncertain, complex and ambiguous.

Under these circumstances, most companies, and indeed entire industries, struggle to maintain their performance levels, for example operating profit or inventory turnover