2. Logistics at the heart of omnichannel strategies

In Part 1, we defined omnichannel. In this second part, we'll look at the role of logistics in a company's omnichannel strategy. First of all, we'll see that a key point is to integrate logistics dimensions into the design of the omnichannel strategy, which must absolutely be co-designed by the marketing and logistics teams. Next, we'll see that four main types of omnichannel strategy can be pursued, and that each of them calls for the implementation of specific logistics.