3. Long-term vision and forecasts

Long-term, strategic or visionary forecasting, which will enable us to define major investments, is essential for the company, but difficult because of changing environments and their parameters.

However, its assessment will not be influenced by the functional interests we will be addressing in the medium term, due to the remoteness of the impact of the decisions.

Generally speaking, these forecasts, carried out by strategic departments once or twice a year, are based on structured marketing, competitive and technological intelligence and research, expertise and... intuition.

What other concepts, methods or tools can we use?

We'll be looking at proposals for both mainstream products and technological leaps.