4. Use of the model and development of support tools

We present two culturally sensitive methods for analyzing and measuring aesthetic taste, which can also be used to highlight cultural differences. These tools, built from a design perspective, approach subjects from unusual angles that belong neither to marketing, nor to sociology, nor to philosophy, but which hold a little of each of these disciplines. For example, we will consider not only individual preferences, but also best-selling products (marketing), and perceptions of utility and beauty. We'll also take into account people's level of familiarity with these objects, to integrate experience and culture into responses. Indeed, as we have seen, pleasure is associated with the perception of an object's beauty and usefulness, but familiarity with objects allows a clearer perception of usefulness.