1. Strategy content and strategic decision-making

The term "strategy" is very old, but it was reserved for the military domain. For an army's general staff, it was a matter of establishing a strategy to deal with the enemy.

In the twentieth century, it came into use in the business world to designate the actions of companies in their markets in the face of competition.

Andrews' definition , a researcher at Harvard Business School, has become a benchmark. It can be summarized as follows.