1. Business environment

1.1 Company objectives

In today's mass consumer society, any company, whatever its field of application, attempts to achieve its objectives by articulating its activities around a fundamental achievement: the product. Whether in material form, or as a service, or any combination of the two, its purpose is to meet a latent or expressed need representing a potential market. A company exists and will continue to exist if it effectively meets a need. Bringing a quality product to market means doing everything possible to satisfy the customer. This level of satisfaction is the company's internal barometer of its ability to survive in a competitive environment. Indeed, depending on their needs, customers will turn to companies recognized as capable of meeting those needs. But that's not...