3. Issues

Taking indirect users into account, or rather not taking them into account, has shown the effects this can have on them, on the product, on the company, on society... Non-smokers got the better of smokers by having their right not to suffer the inconvenience and noxiousness of other people's smoke recognized... it can also be a question of the pejorative connotation of firms with ostentatious luxury, or of the devaluation of a product and the user who uses it through a negative view of the brand as too cheap... In architecture, it is often said that a Chinese proverb asserts that a house belongs not only to the person who lives in it, but also to those who see it.

• Direct users may themselves have to endure negative feedback from indirect users... On the other hand, the view or opinion of indirect users (who will never become direct users)...