4. Differentiation and positioning

In order to assess the potential for success, the business plan must describe how the proposed offering is positioned in a necessarily competitive market. This means specifying the areas of differentiation from alternatives, whether direct or indirect competitors.

4.1 Wesound cases

With the number of amateur musicians on the rise, and the difficulty they face in finding recording and rehearsal studios, Wesound is here to help. The website enables them to find all the practical information on each studio, and to rate them on various criteria. It also provides general information written by a sound engineer, such as "how to choose the right studio" or "where to buy your instrument". Once you've found the studio you're looking for, you can book it. The revenue...

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Differentiation and positioning