15. Conclusion

If marketing asks itself the right questions, it becomes one of the company's key innovation levers, helping to create new, lasting value.

The – reasoning, whatever the marketing, sales or communication subject –, is based on a simple and effective questioning process: all you have to do is constantly question economic, environmental, social and societal issues. But you have to do so in a way that differentiates the product from the company's organization. This allows us to find new ways of thinking, which will enable us to differentiate and ensure total consistency in the operational deployment of our strategy.

Marketing is an effective asset for the company, ensuring good products, good relations with all stakeholders and financial sustainability.

But these new techniques and methods are still in their infancy....