Using and developing links through proximity
Marketing: new lever of innovations by the evolution in sustainable mode
Quizzed article REF: G8413 V1
Using and developing links through proximity
Marketing: new lever of innovations by the evolution in sustainable mode

Author : Karin BORAS

Publication date: July 10, 2014, Review date: September 2, 2020 | Lire en français

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9. Using and developing links through proximity

If the links created by the Internet are links of proximity through direct and immediate access, other links need to be developed to increase the company's proximity; this is what we call proximity marketing.

9.1 From the immediate premises

Around the company, there's life, people, resources and problems.

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9.1.1 Civil relations marketing

Marketing creates local links so that the company becomes part of its environment and a player in local civil society (sports, associations,...

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