Packaging graphic chain - Prepress activity

Even though the emergence of new technologies has considerably broadened the means of communication, print is still the preferred medium for packaging printing.

As studies have often shown, the act of purchase is essentially triggered by the visual aspect of the packaging. On a hypermarket shelf, it only takes a fraction of a second for one product to be positioned more favorably than another, depending on its appearance and identity.

The final stage in the identification and graphic process is printing. To do this, we need to create a printing form (specific to the process used), and ensure that the ink is applied and transferred to the given substrates.

Pre-press is a prerequisite for printing.

The digitization of the graphics chain has given rise to a new (semi-finished) product: the file. As a by-product of DTP, this file has become essential, and its control an indispensable link in the graphics chain. It's necessary to write the document's texts, create the page layout, design the various graphics (original drawings and illustrations), logos, etc.

It's also during this stage that the various photos are taken or purchased. Finally, all these elements are "assembled" (digitized) to obtain the final mock-up. After validation of the document by the client, this mock-up is technically transposed to produce the execution document required for graphic processing. The next step is to create usable files and save the creative elements.