2. Reasons for choosing RRPs

2.1 Context of appearance

Against a backdrop of ongoing optimization of retail business models, new packaging requirements have emerged in Europe in recent years, with players such as Tesco and Carrefour.

Known as "ready-to-sell" packaging or SRP (Shelf Ready Packaging – ), these overpacks take over what were previously known as point-of-sale presentation functions, while adding more sophisticated logistical ergonomics.

Over-packaging, which is often not worked on collaboratively by retailers, manufacturers, packaging suppliers and mechanizers, is now, thanks to ready-to-sell products, at the heart of new challenges: helping to increase sales on shelves and boost productivity throughout the upstream...

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Reasons for choosing RRPs