5. Current developments in fermented milk production

Worldwide, the market for fermented milks is growing, particularly on the American and Asian continents. By contrast, the French market has been stagnating or even declining for several years. Classic" products are the most affected, while niche markets such as organic fermented milks, goat's milk fermented milks and small-brand fermented milks are growing.

Overall, five main trends linked to different social factors are driving current developments:

• the "practicality" trend, reflected mainly in the development of products with a longer lifespan;

• a "pleasure" trend, with products geared towards smoothness, creaminess and a diversity of tastes and aromas;

• health" trend, including the development of natural ingredients and low-fat or weight-control foods;...