4. Conclusion

Like electricity or the Internet, AI is going to be everywhere, and at the same time more or less visible. This article illustrates the number and diversity of applications in broadcasting, journalism and the case study of deepfakes.

In the broadcasting sector, we have noted the development of applications in the production-postproduction-distribution chain, which should intensify, for example, for the automatic capture of events, retouching and special effects, as well as access to audiovisual archives. The EBU plays an active role (§ 1.6