6. Conclusion

Existing digital distribution platforms, including the "big 4", social networks and even connected objects: there's no shortage of ways for publishers to display and distribute their content and services. It's just a question of finding and choosing the right ones.

Every day, new fields open up for the publisher, and the growing range of objects with screens offers a new possibility for entering into a potential relationship with a reader.

A car, for example, can become a new distribution ecosystem for a publisher. Simply because a car can be constantly connected and has one or more reading screens.

And because, above all, readers expect to be offered content or a service that corresponds to their needs, at the time and place of their choosing.

In this context, an acute knowledge of information...