11. Conclusion

Implementing structured copywriting requires a few tools, training and customization (graphic charter). This investment pays off in the very short term, thanks to the productivity gains it brings.

In the information age, files are no longer the right level of management to be efficient: structured writing enables companies to refocus on their core business, where added value lies, by reducing time-to-market.

Capitalizing on know-how ensures the company's longevity, despite the retirement of baby boomers and more frequent changes of employer.

In addition to being a competitive advantage, structured writing helps you prepare for the future.