2. Plant selection and supply

2.1 Innovation criteria

The development of a plant-derived cosmetic active ingredient begins with the selection of plants of interest. At this stage, the degree of innovation of the candidate plants is an important criterion. It is essential to consider from the outset how the active ingredient will be perceived by the consumer if it is brought to market, by looking at the overall image conveyed by the plant, for example. It is also important to carry out a state-of-the-art study to confirm or deny the plant's innovative character.